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Services marketing an annotated bibliography by Raymond P. Fisk

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Published by American Marketing Assn. in Chicago, Ill .
Written in English

Subjects:

  • Professions -- Marketing -- Bibliography.,
  • Service industries -- Marketing -- Bibliography.

Book details:

Edition Notes

Includes index.

Statementby Raymond P. Fisk and Patriya S. Tansuhaj.
SeriesBibliography series, Bibliography series (American Marketing Association)
ContributionsTansuhaj, Patriya S.
Classifications
LC ClassificationsZ7164.M18 F584 1985, HF5415.122 F584 1985
The Physical Object
Paginationxxi, 256 p. ;
Number of Pages256
ID Numbers
Open LibraryOL2841159M
ISBN 100877571678
LC Control Number84003028

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