|Statement||by Raymond P. Fisk and Patriya S. Tansuhaj.|
|Series||Bibliography series, Bibliography series (American Marketing Association)|
|Contributions||Tansuhaj, Patriya S.|
|LC Classifications||Z7164.M18 F584 1985, HF5415.122 F584 1985|
|The Physical Object|
|Pagination||xxi, 256 p. ;|
|Number of Pages||256|
|LC Control Number||84003028|
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